Driving Growth for Legacy Products

I led the redesign of The New York Times Home Delivery landing page, moving beyond minor tweaks to modernize the legacy service. The refresh achieved a 48.7% conversion lift, adding 250 incremental starts per month for the company’s highest-revenue per user product.

The NYT × Delta Free Trial

Delivered a frictionless, co-branded activation flow from Delta seatback to NYT lifestyle content, creating a scalable design blueprint for future high-profile collaborations.

Leading High-Impact Sales

I designed for five fast-paced NYT Games Sales, turning ambitious growth targets into reality through rapid iteration and cross-functional leadership. My most recent Games Sale contributions achieved a 107% lift from baseline.